B2B News

Want to get your product message plugged into your potential customer’s mind? Their psyche is vulnerable to one key tag. The family. Notice how the word “family’ is the most repeated word in advertising? Finding the relationship to family values and your products could be the best thing you ever did for your marketing effort. [...]

The opportunity to break into the interior design collectible supply market is here. So many companies that source talent and creativity have dissolved and many artists find it is no longer worth the effort to keep a shop, online store, or neighborhood presence going in a realistic commercial manner. An artist’s career winding down is [...]

The Achilles Heel of managing a nonprofit is the planning and administration of funds. The business side of any business can be challenging, but remaining in control of basic operational functions is essential. This is never more true when planning events and encouraging donations, while letting concrete dollars and cents matters “fade into the background”. [...]

Are you underplaying your skill set? Look at any product as evaluate what you could do to make it better. The look, the handling, the packaging the way it is delivered. Could it get to customers cheaper in certain markets? Could it be made in a way that s more ecology friendly? Could the materials [...]

What is the B2B business to business mindset? This is a problem facing so many companies that want to do business with other businesses as their main vendor or preferred supplier.  Evolving this relationship is a long process that requires constant attention to the future goal. The way corporations do business when they know the [...]

The transformation of so many businesses to clicks and mortar, the Facebook and Tweet incorporation of new media has left the real-life generation of doing business behind. But the new economy (and the new austerity) has brought sixty year old business values back to the fore. Customers doing even low-rent face to face business should [...]

Permission based mobile strategies connect to the consumer in ways that their chain of consciousness accepts. But the “illusion” of control is what softens the harsh tone of ads breaking over touch screens of tablets and miniature video screens of smart phones. Ads are intrusive, offers are not. Making sure that value is indicated in [...]

The content market for online website writing has taken off, and talented writers are in demand. SEO optimization is no longer a built-in feature of so many alphabetical factors and prewritten or repeated RSS feeds populating a website. Even experienced bloggers and webmasters are challenged to keep the sites full of updated, informative, useful content [...]