B2B News

Marketing, in general, is the act of promoting and selling products or services with the goal of making a profit or revenue. Over time, different marketing strategies are made, each focusing on a specific market. Different marketing terms were coined or established to distinguish between target markets. B2B or Business to Business refers to any [...]

Business to Business, Business2Business or B2B is most commonly known as e-biz in the Internet world. It involves trading of goods, services and even information between businesses. The growth of the Internet paved the way for an increase in B2B revenue. It will far exceed the revenue generated from business to consumer transactions, as some [...]

We often hear the term Mobile App Development nowadays. And if you are not the “techie” type, it doesn’t have any appeal to you. But for those who live and speak gadgets and applications, this term is like food that they chew on everyday. Mobile App Development is a system or process wherein an application [...]

Blogging used to be thought of as a means for people to document their lives, more of online journaling. However, blogs aren’t just for publishing one’s day-to-day experiences anymore and can, in fact, be used to further your business goals and reach out to your customers. It is a form of social media that needs [...]

More and more people are plugged into their computers and the Internet every day that it seems as though these have become as essential as the basic necessities of life for many, alongside food, water, clothing and shelter. Social media sites have made connecting with people from all over the world that much easier, and [...]

There are those who firmly believe that social media marketing only benefits businesses in the B2C sector, and that this marketing model has no value at all for B2B companies. Many do not see how this medium can help businesses who are marketing to other businesses. However, there is much that social media can do [...]

A good amount of social media marketing tools are available today, making it difficult for a B2B marketer to determine which one will best be able to help their cause. While each one definitely has its merits, there are three avenues which are highly recommended in this day and age of social media marketing: Twitter, [...]

Permission based mobile strategies connect to the consumer in ways that their chain of consciousness accepts. But the “illusion” of control is what softens the harsh tone of ads breaking over touch screens of tablets and miniature video screens of smart phones. Ads are intrusive, offers are not. Making sure that value is indicated in [...]